Web site & landing page design

SUMMARY: Product samples can give your customers a taste of what you offer and encourage them to come back to buy. But once you have a sample program that's generating sales, how can you drive conversions even higher?

Read how an online retailer simplified an existing sampling program that was converting at a 40% rate, and got 15% more website visitors to requests product samples. Also, find out why you should be careful which products you select for sampling. read the complete case study

SUMMARY: A content management system is the foundation for your website's content. If the foundation isn't strong, it won't support some of your key marketing goals, such as SEO.

Find out how to ensure your CMS update will incorporate SEO best practices and support your team's strategy. Includes tips on working with the IT team, and getting to the truth behind vendors' claims. read the complete article

SUMMARY: Potential customers want to hear how you can solve their problems in simple, understandable language -- not empty marketing clichés. Social media can help teach you that language.

Read why marketing strategist David Meerman Scott thinks phrases such as “robust” and “mission critical” can do more harm than good to your marketing, and how you can use social media to move past them. read the complete interview

SUMMARY: A lead nurturing and management strategy is always a work-in-progress. And the inevitable challenges and questions you face along the way are great opportunities to improve your results.

This Q&A addresses five key challenges raised by the audience during a recent MarketingSherpa and Eloqua webinar on lead management optimization. Whether you’re just getting started, or an experienced marketer looking to improve your strategy, take a look at these recommendations from MarketingSherpa, MarketingExperiments, InTouch and Eloqua. read the complete article

By Anne Holland, Founder

Ten years ago this week, innovative marketers tested adding the first call-us buttons to their websites. Results were delightful –- so much so that early testers, including several divisions of IBM, rolled out call-us buttons to more of their Web pages.

Yet, beyond a certain circle of best-practices-type marketing organizations, call-us buttons never really took off the way they should have in the larger world. I'm not sure why –- possibly it’s because... read the complete blog post