Viral marketing

SUMMARY: Looking for an interesting way use social media assets to boost site traffic and sales? Try "Twitter Bingo." One footwear retailer did just that and noticed surprising results with a tiny investment.

See how the team tracked the effort and why they focused on increasing product page views per visitor. Includes sample tweets to guide your campaign. read the complete case study

SUMMARY: Marketing teams often focus tactics and goals in a particular channel, overlooking how these channels can complement one another. With a bit of planning, a campaign can harness the strategic value of email, search, social media and other outlets for a single purpose.

See how an online luggage retailer created a premium report based on a survey of e-newsletter subscribers and captured 5x more blog traffic. Includes six key tactics to combine the strengths of email, search, social media and PR. read the complete article

SUMMARY: Potential customers want to hear how you can solve their problems in simple, understandable language -- not empty marketing clichés. Social media can help teach you that language.

Read why marketing strategist David Meerman Scott thinks phrases such as “robust” and “mission critical” can do more harm than good to your marketing, and how you can use social media to move past them. read the complete interview

SUMMARY: You have only one day left to nominate your campaign for MarketingSherpa’s 2010 Viral and Social Marketing Hall of Fame. The deadline for entries is Friday, June 18 at 5:00 p.m. EST.

Don’t miss your chance to be recognized for a viral or social marketing campaign that delivered blockbuster results.

Use this form to share the details about your campaign.

As a reminder, this year we’ve expanded our traditional Viral Marketing Hall of Fame program to... read the complete article

By Anne Holland, President

This week, MarketingSherpa published the results from our third annual reader study on viral marketing. Viral is the art of creating a message so engaging and compelling that people can't help but tell other people about it.

Given the number of calls our own research department has been fielding recently from reporters at places, such as The Wall Street Journal and The New York Times, it seems viral marketing itself is going viral.... read the complete blog post