National Marketing in the USA

SUMMARY: Running a TV ad during Super Bowl can cost a mint. True, tens of millions will see your commercial, but will they act on it?

Don’t have a super-sized budget? No worries. Read on to find out how you can still use the tactics that Denny’s used in their Super Bowl media buy. Hint: they include an exciting, easily communicated offer with broad appeal. Also, see how they pulled off the PR blitz to support the ad, and follow their example on how to use a multichannel approach to stretch the impact. read the complete article

SUMMARY: As 2009 winds down, we are reflecting on one of the most turbulent economic years in recent memory. Despite the challenges brought about by the recession, marketers managed to do more with less, demonstrating resolve and creative thinking through revealing case studies, best practices and new insights.

Below, you’ll find links to five Great Minds articles from 2009 that show how marketers continued to adapt to new challenges, finding inventive ways to achieve perennial goals, such as:
o Linking PPC campaigns to offline conversions
o Negotiating with vendors
o Forging stronger relationships with their IT departments read the complete article

By Anne Holland, Content Director

Like nearly everyone else in the ad world, especially those us of over 40, I avidly watched the first two episodes of AMC's new Mad Men TV series.

As its 'Making Of' trailer on iTunes explains, the show's creators leapt through hoops to make sure the show accurately depicts Madison Avenue ad agencies in the spring of 1960. I was bemused by the show's relentless in-office... read the complete blog post