Email newsletters & sales alerts

SUMMARY: Although economists see the recession waning, the recovery is expected to be long and slow. In this environment, email marketers need programs that maximize the revenue potential of customers who are spending again.

Read this classic Sherpa case study to see how one team boosted email-generated revenue 322% by targeting recent big spenders in their database. They created a new segment based on purchases, developed a preferred-customer program, and created post-purchase offers to generate additional conversions. read the complete case study

SUMMARY: One of the most common questions marketers ask us is, “When is the best time to send email?” The hard truth: It depends.

Your optimal send time depends on a lot of factors, such as your industry, segmentation, subscribers’ preferences, and the nature of your message. Testing is a must, so here are four test ideas that have helped other marketers find better send times based on a variety of factors. read the complete article

SUMMARY: $50-Off Coupon generated 170% more revenue than the 15%-Off Coupon. $50-Off Coupon had 72% higher conversion rate. view the complete research record

SUMMARY: Wholesalers who supply products to independent retailers still depend on face-to-face meetings as their bread and butter even as ecommerce evolves. But one national wholesaler has embraced the Internet to boost orders for their reps.

See the steps they followed to create an email newsletter program. Retailers who subscribe are ordering 36% more often than those who don't, plus their orders are 13% larger. read the complete interview

SUMMARY: Jeanne Jennings checks in with another report from our Email Essentials Workshop Training tour. This time, she’s sharing her thoughts on an often overlooked, but nonetheless critical asset to your email programs -- the welcome message to new subscribers.

Read her new blog post about making your welcome messages more engaging for new subscribers, while supporting bottom-line goals such as generating clickthroughs and sales.

Includes a side-by-side comparison of a welcome message that’s missing the... read the complete article

By Anne Holland, Founder

The old rule of thumb in email marketing was "the purpose of email is to get a response, such as an open, and a click." So, most marketers measured their success rate by opens, clicks and, possibly, conversions.

If an opt-in didn't click in a long time period (30 days for a daily, 90 for a weekly, 120 for a monthly), then marketers started to worry. Was the name... read the complete blog post