Email marketing

SUMMARY: If you want email subscribers to respond to a call-to-action, you need to understand what motivates them. The problem is, different groups within your database have different motivators.

See how the marketing team at the American Heart Association solved this problem with a take on segmentation called "mind type." By researching its database and uncovering the key interest areas of four unique groups, the AHA created an email nurturing campaign that spoke directly to subscriber motivations and increased donation rates 42.5%. read the complete case study

SUMMARY: Before you conduct your next email test, make sure you're not falling into a trap that can muddy your results or limit the gains you might otherwise achieve.

We spoke with an email testing expert from our sister company, MarketingExperiments, to uncover common mistakes marketers make when running email tests. Read why good analytics and segmentation are crucial forerunners to testing, and why a blockbuster discovery from one test actually can be a risky thing for a marketing team. read the complete article

SUMMARY: A case of the flu kept Pam O'Neal, VP Marketing, BreakingPoint Systems, from delivering her talk on lead generation through email and social media at last week’s Email Marketing Summit. So we caught up with her this week to learn how her team combined the two channels to create a powerful engine for inbound leads.

Read the eight essential tactics that have helped BreakingPoint triple its revenues in each of the last two years. Includes advice on:
o Coordinating a strategy with the sales team
o Establishing a social media presence
o Creating and distributing content
o Nurturing leads with drip email campaigns read the complete interview

SUMMARY: MarketingSherpa's annual Email Summit & Expo is moving to Las Vegas in 2011 and we're looking for marketers to share their success stories on the Summit stage. read the complete article

By Chris Heine, Senior Reporter

The BlackBerry Bold has been unveiled, and many folks compared it at launch to the iPhone. For what it’s worth, I think that's a good thing for BlackBerry marketers. Because, no matter the brand, smartphones are not going anywhere.

There will be more brands entering this particular technological fray; some might actually outdo both the iPhone and the BlackBerry Bold. And they will drive the wireless market... read the complete blog post