SUMMARY:
Creating direct mail campaigns that get noticed -- and get prospects to respond -- often means more than a basic postcard. But you don’t always need to go with a big, fancy dimensional mailer or expensive gift to cut through the clutter.
See how the marketing team behind a web-conferencing platform tested a direct mail strategy to wow the discriminating creative professional segment. The combination of a mysterious one-line letter, a pair of 3-D glasses, and an interactive PURL generated a 31.11% response rate and other impressive metrics.
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