Consumer electronics

SUMMARY: Shopping in the information age is an informed experience. Consumers want information about your products, regardless of who is supplying the info. Is it better to have them come to your branded site to research -- or to go somewhere else?

See how the marketing team for a high-end kitchen appliance manufacturer gave customers more information and interactive tools to build their dream kitchens. They’ve seen traffic increase 20% and online leads surge 270%. read the complete case study

SUMMARY: Looking for new source of traffic beyond the fierce battleground of the search engine results page? The combination of video content and social media can create a powerful new channel to reach potential customers.

See the six strategies an online guitar accessory retailer used to create product demonstration videos and share that content with blogs, video sharing sites and other third parties. The strategy captures 65,000 video views a day, and has doubled annual sales. read the complete article

SUMMARY: "With cellular service saturation looming on the horizon — more than 9 out of 10 US online consumers own a mobile phone today — mobile operators have shifted their focus to subscriber churn." view the complete research record

SUMMARY: When Benjamin Hill joined Motorola as Senior Director of Global Marketing two years ago, the company didn't view the Internet as a marketing vehicle to support offline sales. Well, now they've certainly reversed that position! In our interview, Hill reveals the top five lessons he's learned about integrated offline/online marketing along the way: read the complete interview