Business services marketing

SUMMARY: Want to reach international prospects through SEO and PPC but don't know how to start? Here's a case study about testing the waters of non-English search traffic.

Read how the marketing team for a translation services company developed native language websites for several European countries. They started small, tested keywords, and have achieved 300%-500% growth in sales from some of their target countries. Includes strategies for:
o Keyword list development
o Site design
o Testing read the complete case study

SUMMARY: Even B-to-B marketers can use YouTube and other video platforms as a marketing strategy. One company has been uploading videos for a year now to generate leads, reaching thousands of new viewers who aren't subscribers to their video newsletters.

Includes how to create a channel and insert a pitch for potential customers. Plus, tagging tips and why blip.tv is better than YouTube for some efforts. read the complete article

SUMMARY: So you've lost your marketing job and decided to begin consulting. This short article on Moira Vetter's Cracker Communications launch will definitely inspire you. Go for it! read the complete interview

SUMMARY: We're excited to introduce the inductees to MarketingSherpa’s fifth annual Viral Marketing Hall of Fame.

See how seven marketers planned and executed campaigns that built their own buzz and pushed KPIs higher and higher. Includes screenshots, campaign summaries, and Sherpa analysis on seven campaigns from companies such as Disney, Microsoft and Atlassian. read the complete article

By Anne Holland, President

Late last year, the folks at Three Deep Marketing (a firm offering survey software to the marketing community) asked me if I would help them get the word out about a questionnaire they wanted marketers to take.

I said yes -- as long as the questionnaire was truly for research purposes (not a lead gen device asking for contact info) and as long as I could share the resulting data with you guys.... read the complete blog post