Advertising Sales Online

SUMMARY: Remember the Pet Rocks of the 1970s? Today's teens wouldn't dream of something so low tech for amusement. Instead, how about a virtual community where they can create their own customizable characters and spend their allowances buying furniture they can't sit on, in a room they can't sit in?

See how one company gets teens to convince their parents to let them buy online content. For some, it's so addictive that they actually are *grounded* and banned from the site for two weeks.

Plus, how they overcame the difficulties of teens using their parents' plastic and keeping the content G-rated. read the complete case study

SUMMARY: By ContentBiz estimates, online publishers who placed Google's AdSense contextual ads on their sites in return for a cut of the revenues, made about $1 billion last year. Whether you're considering adding Google ads to your site, or you already carry them but think you deserve a bigger share of that billion, here are our quick how-to tips. read the complete article

SUMMARY: User-generated content sites provide environments for just about anyone to socialize, share information and trade thoughts with one another. They also offer marketers an audience of like-minded contributors for targeted advertising and sponsorships.

See how CondeNet launched and grew a UGC site into 130,000+ members of young women in its first seven months. Includes three strategies and five tips for a liftoff that also created a new revenue stream. read the complete interview

SUMMARY: How are paid content publishers managing in the recession? We recently partnered with the Specialized Information Publishers Foundation to survey marketers in the online subscription industry about current challenges and opportunities.

The following Special Report outlines key results of that research. Includes 10 new data charts and insights into:
o The top challenges facing paid content publishers
o The state of subscriber acquisition and retention rates
o Changing sources of revenue
o Plans for marketing investments, including a look at Web 2.0 technologies read the complete article